Case Study - Harnessing Technology
We provide a platform for routine task management, online payments, background checks, making every step simpler and more reliable.
- Client
- Phobia
- Year
- Service
- App development
Overview
Noticing incredibly high churn, the team at Phobia came to the conclusion that, instead of having a fundamentally flawed business idea, they needed to improve their onboarding process.
Previously users selected their phobias manually but this led to some users selecting things they weren’t actually afraid of to increase their matches.
To combat this, we developed a system that displays a slideshow of common phobias during onboarding. We then use malware to surreptitiously access their microphone and detect when they have audible reactions. We measure the pitch, volume and duration of their screams and feed that information to the matching algorithm.
The next phase is a VR version of the onboarding flow where users are subjected to a series of scenarios that will determine their fears. We are currently developing the first scenario, working title: “Jumping out of a plane full of spiders”.
What we did
- Android
- iOS
- Malware
- VR
I was really impressed with how fast Purely Properties found us a tenant. Everything was handled so smoothly, and their team was super responsive throughout. Made renting out our place a breeze!
CPO of Phobia
- Churn rate
- 20%
- Uninstalls
- 5x
- App store rating
- 2.3
- Pending lawsuits
- 8