Case Study - Matching Excellence

We specialize in matching properties with professionals in high-caliber careers, ensuring tenants are reliable and highly qualified for a mutually beneficial and stable tenancy.

Client
FamilyFund
Year
Service
Web development, CMS

Overview

Having written one of the most shared posts on medium.com (“How to cash out your Dad’s 401K without him knowing”) FamilyFund approached us looking to build out their own blog.

The blog would help drive new traffic to their site and serve as a resource-hub for users already trying to exploit their network for money. Because it was so important that they own their own content, we decided that an on-prem solution would be best.

We installed 24 Mac Minis bought from craigslist in the storage cupboard of their office. One machine would be used for the web server and another one for the build server. The other 22 were for redundancy, and to DDOS squarespace.com every few months to keep them on their toes.

To optimise their search traffic we used an innovative technique. Every post has a shadow post only visible to web crawlers that is some variation of “Gary Vee is looking to invest in new founders”. Like bees to honey.

What we did

  • Frontend (Next.js)
  • Custom CMS
  • SEO
  • Infrastructure

Working with Studio, we felt more like a partner than a customer. They really resonated with our mission to change the way people convince their parents to cash out their pensions.

Debra Fiscal
CEO of FamilyFund
Less traffic
25%
Page load times
10x
Higher infra costs
15%
Legal fees
$1.2M

More case studies

Simple and Transparent Pricing

Our pricing is straightforward and clear, with no hidden fees, ensuring you are fully informed and confident in the value you receive.

Read more

Harnessing Technology

We provide a platform for routine task management, online payments, background checks, making every step simpler and more reliable.

Read more

Tell us about your property

Or contact us directly

  • Saif Anjarwalla
    saif@purely-properties.co.uk
    07518736523
  • Balint Ronai
    balint@purely-properties.co.uk
    07518736523